CARLSBAD, Calif., Aug. 8 /PRNewswire/ -- 4D Media, Inc., announced today it has signed on as an "Official Sponsor" of the Knoxville Raceway and the Knoxville Nationals. The famed facility in Knoxville, Iowa has hosted sprint car racing's premier event -- the Knoxville Nationals for the last 48 years. MyRaceLife.com is proud to be a marketing partner with Knoxville and will be the "Title Sponsor" of Friday nights World Challenge, now known as the "MyRaceLife.com World Challenge".
"As we strategized our entrance into Grassroots racing, it didn't take long to see that Knoxville and the Knoxville Raceway is where we needed to launch our MyRaceLife.com brand to the dirt racing fan base," says Thomas N. Carter, CEO of 4D Media. "It is very fitting for us to be involved with Knoxville seeing our corporate slogan is Built by Racers Driven by Fans(TM), just as the Knoxville Raceway has done for the last 48 years."
"The MyRaceLife.com sponsorship is not only a good fit for our facility, but we also see it as a viable tool for our teams and fans to communicate with each other and share their racing experiences," said Knoxville Raceway Marketing Director Brian Stickel. "The Nationals are known for evolving with technology on the track and MyRaceLife.com gives us an Internet outlet to extend our community, our sport, and our race to the world."
4D Media's 3 Year Sponsorship Deal with the Nationals will feature MyRaceLife.com prominently displayed at the track and on the raceways marketing including brochures, website, and related products. Race fans and drivers in attendance can visit the MyRaceLife.com promotional display to register for their online account.
About 4D Media, Inc. 4D Media, Inc. is a leading multimedia company that combines proprietary analytics with web 2.0 technology to deliver a new level of connectivity among operators, sponsors and consumers, primarily targeted at the $3.5B North American motorsports market. While similar to other social networks in the ability to help groups connect and communicate, 4D Media provides a unique and targeted functionality to enable online execution and internet communication of real life activities, such as scheduling, registrations, standings, and sponsorships. The company has developed a wide array of multimedia marketing solutions that it delivers through Internet, CD/DVD-ROM and mobile applications, including a social community dedicated to motorsports, MyRaceLife.com. For further information please visit http://www.4dmediainc.com.
About MyRaceLife.com. MyRaceLife.com is the online social community dedicated to motorsports. The site is built on a state-of-the-art platform that bridges all racing constituencies -- track owners, teams, drivers, sponsors and fans -- with blogs, videos and more. MyRaceLife.com caters to each member's interest in motorsports, delivering technology-enabled tools which allow all members of the racing community to get more out of motorsports. For more information, please visit http://www.MyRaceLife.com.
For more information on the 48th Annual Knoxville Nationals and Knoxville Raceway go to http://www.knoxvilleraceway.com or call (641)842-5431.