Speaking from Personal Experience as a Drunk Driving Crash Survivor, Brandon Silveria Talks to Students and Community Members
CUMBERLAND, R.I., Nov. 25 /PRNewswire-FirstCall/ -- In its continued efforts to combat drunk driving and underage drinking, Diageo, the world's leading spirits, wine and beer company, is supporting the national speaking tour of Brandon Silveria, a drunk driving crash survivor who draws on his experience to educate students and community members about the dangers of drunk driving and underage drinking. On November 25, Brandon spoke to Cumberland High School students in Cumberland, Rhode Island and to Chariho Regional High School students in Wood River Junction, Rhode Island as a part of his regular speaking engagements around the country. At both engagements, Brandon spoke alongside Rhode Island Attorney General Patrick Lynch. Brandon tours under the auspices of The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking.
"We support Brandon because we don't want anyone under legal drinking age to drink our products -- ever," said Dwayne Kratt, Senior Director of State Government Relations, Diageo North America. "We hope Brandon's message will resonate with students today and help save lives."
When he was 17, Brandon was involved in a drunk driving crash that left him in a coma for three weeks. His recovery was filled with adversity and hardship as he worked to overcome his injuries. Even though the crash left him with a permanent speech impediment, since recovering, Brandon has devoted himself to educating about the dangers of drunk driving and underage drinking.
Diageo is a founding member and major supporter of The Century Council, an organization funded by some of the country's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "Cops in Shops" and "We Don't Serve Teens." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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