New Technology Gives Fans the Feeling of Being In The Driver's Seat
CHARLOTTE, N.C., March 31 /PRNewswire/ -- In an effort to bring the ultimate viewing experience to race fans, NASCAR
and The Guitammer Company have partnered to give fans the feeling of being in the driver's seat using "ButtKicker" brand products and technology.
The new wireless ButtKicker Kit is a complete, consumer-friendly, do-it-yourself "silent subwoofer" for home theater and gaming that quickly and easily transforms any type of furniture to become part of a "4-D" theater. The wireless ButtKicker Kit allows viewers to literally feel sound that is ideal for NASCAR televised race coverage, NASCAR
simulated online racing, video games and watching DVD's.
The ButtKicker(R) product compliments a listeners home theatre system with low frequency audio transducer s to recreate amplified audio signals through the product which attaches to your couch, seat, or even floor sending low frequency sound directly into the listener's body. The product is available on Amazon.com and other retailers, visit www.shakemycouch.com for more reseller information.
Additionally, taking this technology to the next step, Guitammer has worked with the NASCAR Media Group and NASCAR broadcast partners for this patent pending television broadcast technology, ButtKicker Live!(R). This product enables fans to feel that action on the track while they watch the race at home in a natural, integrated way.
"This product is another example of how NASCAR is providing innovative ways to bring the sport to its fans," said Blake Davidson, managing director of licensed products for NASCAR. "Not every NASCAR fan can make it to the track each week, but with products and technology like the ButtKicker Kit and ButtKicker Live!, our sport will come into their living room packed with a unique and realistic experience. "
ButtKicker Live!(R) and ButtKicker(R) enabled NASCAR(R) race footage will be featured in the NCTA's 'Broadband Nation' booth in the Off Broadband
Theater at the National Cable & Telecommunications Assoc. CABLE SHOW, April 1 -3, 2009 at the Washington D.C. Convention Center.
Mark Luden, President of Guitammer, states, "We are very pleased to announce that the ButtKicker Kit is now an officially licensed NASCAR(R) product and look forward to working closely with NASCAR, its partners and especially the fans to provide the most realistic racing experience possible - whether online, DVD or broadcast based. We will be releasing the first ever "ButtKicker enabled" NASCAR DVD as part of special "Collector's Edition of the Kit" in the near future with more and more enhanced media to follow as we together add more value to the fans. Additionally, we will continue our sponsorship of numerous online racing leagues making the NASCAR racing experience even more realistic and exciting. We are thrilled to be able to work with a leader like NASCAR and look forward to doing more and more with the league and its fans in the coming year."
"Over the years the technological enhancements made to the sport allow NASCAR to maximize the ButtKicker product," said Jay Abraham, Chief Operating Officer, NASCAR Media Group. "Everyone that has ever been to a NASCAR race knows that our sport separates itself from others as an extraordinary sensory experience where sound and feel are part of the experience - you not only see and hear the sport, but you feel it too. With this new product the fans can now feel the roar of NASCAR from their own home."
Used by Disney, IMAX, Universal Studios, The Kennedy Space Center, dozens of Grammy Award-winning musicians and thousands of home theater owners worldwide, ButtKicker brand low frequency audio transducers provide high quality low frequency audio and realistic special effects, adding a powerful and exciting effect to sports, movies, music and games. ButtKicker brand products are award-winning pro audio "silent subwoofers" that provide powerful, musically-accurate low frequency effects, without airborne sound.
About NASCAR(R)
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
About NASCAR Media Group
The NASCAR Media Group is a rights management, content licensing, distribution and entertainment company designed to better enhance the fan experience with NASCAR. NMG develops, produces and distributes a broad range of programming and content for NASCAR fans and provides a range of new services to its media partners and to develop new content platforms that will expand the reach of the sport and bring additional value to its partners while managing its partnerships with media outlets such as Fox television, ESPN/ABC, SPEED, TNT, Turners Sports Interactive, MRN, PRN, SIRIUS Satellite Radio, DirecTV. NMG is based in Charlotte, N.C. with offices in Daytona Beach, Fla. and Los Angeles. NASCAR was the first sports sanctioning body to establish an office in Los Angeles, which is charged with injecting the sport into mainstream media through relationships with film, television and music industries.
About The Guitammer Company
Located in Westerville, Ohio, The Guitammer Company is the leader in low frequency sound products for the home theater, pro audio, music, amusement and entertainment industries. ButtKicker brand products are used by industry leaders such as Disney, IMAX, Universal Studies, Warner Bros., The Rolling Stones, Shania Twain, Green Day, Maroon 5, along with home theater, gaming and car audio professionals and enthusiasts in more than 50 countries. For more information visit www.shakemycouch.com or www.thebuttkicker.com. ButtKicker(R)
and ButtKicker Live(R) are registered trademarks of The Guitammer Company.