MIAMI, April 30 /PRNewswire/ -- Seccion Amarilla USA announces its associate sponsor with Wide Open Performance, Inc. and Hamilton Racing, LLC.
As part of its 2009 marketing plan, Seccion Amarilla is pleased to announce a multi-year associate sponsorship with Wide Open Performance, Inc. and Hamilton Racing, LLC. This sponsorship contains important benefits for Seccion Amarilla that includes an exhibition of printed logos on the race cars and on certain driver uniforms and a CRM plan developed to serve clients and advertisers directly. "We are developing a fully integrated business plan and a relationship to move forward in our strategy to build and grow a Hispanic fan platform in NASCAR. Our intention is to continue introducing our products and services to the Hispanic market through the NASCAR Series." Announced; Miguel Capriles, National Marketing Manager for Seccion Amarilla USA.
Hamilton Racing, LLC purchased the assets of the organization formerly known during the 2008 season as Sadler-Hamilton Racing. Hamilton Racing, LLC will operate two racing programs in 2009. NASCAR Drive for Diversity driver Kristin Bumbera will run for "Rookie of the Year" in the #94 NASCAR Camping World East Series entry, and Fordham University freshman Chase Mattioli will run the #04 entry in select ARCA Series events and several NASCAR Camping World East Series events.
The team is led by five-time NASCAR Nationwide Series winner Bobby Hamilton, Jr., son of the late Bobby Hamilton, Sr., the 2004 champion of the NASCAR Camping World Truck Series. "We are experienced racers in NASCAR and are committed to promoting diversity within the sport," stated Wide Open Performance Founder and CEO Thomas Underdahl. For additional information, refer to www.bobbyhamiltonjr.com.
About Seccion Amarilla
Seccion Amarilla USA, LLC is an affiliate of Telmex International and is the largest Spanish directory publisher in the United States. By the end of 2009, Seccion Amarilla's goal is to publish more than 60 directories, which will be distributed for free in over 30 states. Seccion Amarilla also offers a 24/7 exposure via its on-line national Spanish directory.
For more information about Seccion Amarilla USA LLC and its new 2009 advertising campaign, call us at 1-888-842-5282.
For more information regarding Seccion Amarilla USA, LLC and its new 2009 advertising campaign, please call toll free at 1-888-842-5282 or visit: seccionamarilla.com.
About Wide Open Performance, Inc.
Wide Open Performance, Inc. is a functional beverage company creating beverages with a "Wide Open" lifestyle. Incorporated in 2004, products in the marketplace and in development include an energy drink, tea, bottled water, and juice. The principal owners are racers at heart and are committed to diversity efforts and making a difference. For additional information, refer to www.wideopenenergydrink.com.
Media Contacts:
Seccion Amarilla USA, LLC
Contact: Miguel Capriles
National Marketing Manager
Seccion Amarilla USA, LLC
Tel: 954-874-7306
miguel.capriles@seccionamarilla.com
Sebastian Cabrera
National Marketing Supervisor
Seccion Amarilla USA, LLC
Tel: 954-874-7303
sebastian.cabrera@seccionamarilla.com
Wide Open Performance, Inc. & Hamilton Racing, LLC
Contact: Thomas Underdahl
tom@wideopenbrands.com
Tel: (980) 521-6047
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