- Strategic Vision Inc. (SVI) ranks both Jaguar and Land Rover brands as segment leaders in Total Quality Index(TM) (TQI)
- Range Rover earns first place in Luxury Utility segment
- Jaguar is most improved brand overall
MAHWAH, N.J., June 29 /PRNewswire/ -- Jaguar and Land Rover were each recognized today for their leading ownership experience in Strategic Vision Inc.'s (SVI) Total Quality Index(TM) (TQI). This recognition for both brands demonstrates Jaguar Land Rover's commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.
The Total Quality Index(TM) is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers' commitment to, advocacy and vehicle loyalty.
The Jaguar and Land Rover brands rated first and second place, respectively, for the $30,000+ category, with Jaguar also being recognized as the most-improved brand among all competitors. Range Rover scored a first place finish in the Luxury Utility segment and notably, many other models across both brands scored very well in their segments.
"For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience," says Gary Temple, President, Jaguar Land Rover North America, LLC. "This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles."
The Total Quality Index(TM) was calculated from buyers who bought 2008 and 2009 models from September through December 2008.
Jaguar
Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948 Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments. The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham, while the Jaguar X-TYPE is produced alongside the Land Rover LR2 (Freelander 2) at the Halewood plant in Liverpool. Land Rover's Defender, LR3 (Discovery 3), Range Rover Sport and Range Rover models are all built at the Solihull plant. The Jaguar
Land Rover business employs some 16,000 people, predominately in the UK, including some 3,500 engineers at two product development centers in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries, with sales to customers conducted principally through franchised dealers and importers.