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2013 Toyota Prius C

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What's New
The 2013 Toyota Prius c made its debut at the 2012 Detroit Auto Show, fulfilling the promise made by last year's Toyota Prius c concept. Toyota boasted that the smaller, more stylish Prius c would actually get better fuel economy than its larger sibling, the standard Prius. Now that it has officially bowed, we have everything we need to know, including fuel economy figures, engine power, and even pricing information.

Who It's For
The 2012 Toyota Prius c is the latest to join the expanding Prius lineup, which includes the all-new Toyota Prius Plugin Hybrid, larger 2012 Toyota Prius v, as well as the standard Toyota Prius hatchback. Toyota designates the Prius c as a "gateway" vehicle, or entry point, for potential new buyers who are looking for an affordable hybrid. The Toyota Prius c and the entire lineup's current competitors are the Honda Insight and, possibly, Ford's C-Max hybrid lineup.

Key Features
The stylish 2012 Toyota Prius c gets an EPA-estimated 53 mpg city/46 highway/50 mpg combined, roughly similar to the standard Prius' EPA-estimated 51 mpg city/48 highway/50 mpg combined. Toyota states, though, the Prius c's pricing will start below $19,000 when it goes on sale later this year. The standard Toyota Prius, on the other hand, starts around $23,000 while competitor Honda Insight starts around $18,000. Other features most likely to be included in the 2013 Toyota Prius c include:

  • Floor-mounted shift lever as oppose to standard Prii dashboard-mounted system.
  • Standard nine airbags.
  • Standard audio controls on steering wheel.
  • Bluetooth.
  • Available Toyota Entune infotainment system.

What We Think
We predict a bright future for the Toyota Prius c, especially the base model. Price-sensitive shoppers will definitely weigh the advantages and disadvantages between the Prius c and its larger, more powerful, and more expensive sibling.

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