The Chevy Cruze, Sonic, and upcoming Spark are not only General Motors in the growing compact and subcompact markets, but are also aimed at the youth segment (40 years and older). The Chevrolet Code 130R and Tru 140S concepts represents the automaker's latest foray into that market which is usually associated with Scion but also dominated by vehicles like the Honda Fit and Toyota Corolla.
Who It's For
GM states the Chevy Code 130R concept is aimed at the "next generation" of car buyers who represent $1 trillion in car sales. Unfortunately, more than 50-percent are more interested in social media like Facebook, Twitter than vehicles, so GM interviewed more than 9,000 individuals in that segment to see what design and features would appeal to them.
Today's youth market values coupes for design, fuel economy, and low price point. The Chevrolet Code 130R concept vaguely looks like a smaller version of the popular Chevy Camaro despite GM's insistence it's not a retro vehicle. The Chevy Code 130R concept aims to be both sporty and functional with features like:
- Seating for driver and up to three additional passengers.
- Rear-wheel drive, making it very maneuverable and appealing to the enthusiasts' crowd.
- Technological gadgets like Wi-Fi capability and smartphone integration ala MyFord, Toyota Entune, etc.
- 1.4-liter turbo-charged engine that gets 40 mpg.
Finally, GM says the Chevrolet Code 130 R concept's starting price would be in the low twenty-thousands, placing it against the recently-debuted Scion FR-S and Subaru BRZ twins.
What We Think
Design-wise, the Chevy Code 130 R concept provides a different direction from the Chevrolet Tru 140S concept. Imagine if a Camaro and a BMW 1 Series had a baby. Underneath, it shares its underpinnings with the just-launched Cadillac ATS. It will be interesting to see if GM selects one or both to greenlight for production.
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