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2013 Volkswagen Beetle Convertible Debut

The 2013 Volkswagen Beetle chops the top.

2013 Volkswagen Beetle Research Click to hide

What's New

The Volkswagen Beetle may be the German automaker's most recognizable and iconic car, and the 2013 Volkswagen Beetle Convertible adds open-air excitement to crank up the fun. Just a year after the Beetle was revamped with sportier styling, Volkswagen introduces the new convertible that shares a marked departure from the previous generation. Gone is the flower vase, and peace-child aesthetic. Volkswagen wanted to make this Beetle more appealing to male buyers as well, and the early results are in. Volkswagen says 40 percent of Beetle buyers are men, up from 28 percent with the last generation Bug. And with three four-cylinder engines to chose from, including turbo and diesel-powered engines, buyers have no shortage of choice.

Who It's For

The 2013 Volkswagen Beetle Convertible aims squarely at the Mini Cooper and Mini Cooper S demographic. Although the Beetle is larger in size, interior room, and cargo space, the two share many traits. Chief among them is a fun to drive, playful nature. And while the Mini is the Beetle's main competition, Volkswagen says buyers in this segment—on average 51 years old and six-figure earners for the Beetle—cross-shop a diverse lot of vehicles. Volkswagen says aspirational buyers include Chevy Camaro Convertible and Ford Mustang Convertible customers. On the other end of the spectrum are Fiat 500 buyers, which Volkswagen brass say are perfect candidates to upgrade to the Beetle.

Key Features

The 2013 Volkswagen Beetle debuts just a year after the Beetle coupe, and easily becomes the automakers emotional Halo-car.
  • Newer, more aggressive and sporty styling.
  • Three powertrain options, including turbo and diesel engines.
  • Fully automatic retractable top that goes up in 11.0 seconds and comes down in 9.5 seconds.
  • Special models include a 50s, 60s, and 70s Beetle Convertible, inspired by each decade.

What We Think

The last generation of the Volkswagen Beetle Convertible embodied much of what made the Beetle nameplate an icon; the 2013 Beetle Convertible evolves the car for a new generation of buyers, while still maintaining a fun, playful nature. New styling signals more power, less flower. And with a variety of powertrains and trims to choose from, the Beetle Convertible will broaden and further the appeal of Volkswagen's most recognizable car.

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