2013 Audi A3 Research Click to hide
After debuting to eager audiences in Frankfurt, the 2015 Audi A3 is finally making its way to the U.S. Technically, it is the second generation for the A3 Cabriolet, but until now, the model has only been offered in Europe. Frankly, it has been worth the wait. This year is the right year for the A3 Cabriolet to come to the U.S. since it will offer a more lightweight body and better fuel economy. There will also be more room in the cabin and storage in the trunk, which makes a big difference in small cars when space is at a premium.
Audi has not yet released specs for the U.S.-version, but expect a 1.8-liter or 2.0-liter turbocharged four-cylinder to be offered. Hopefully, it will produce more power than the 140-180 that is seen in European versions. Buyers should also look for a number of available safety features on the new A3 Cabriolet. While we know the A3 Cabriolet will offer many of the same luxury features that Audi is known for, we are not sure if Audi will cut corners to keep costs down on its new entry level model.
Who It's For
The "mini-Audi" will likely appeal to young, luxury-minded consumers who are ready to purchase their first luxury vehicle. This small vehicle is good for those looking to commute to work in style and who don't have the frequent need to haul large loads.
Audi is following the trend among many luxury automakers offering affordable models in the compact car segment. The Audi A3 Cabriolet is likely to resemble the $30,000 Mercedes CLA-Class small car, which was just recently introduced to consumers. This model has been criticized for skimping on luxury and using too much plastic, but that doesn't mean Audi will follow in the same path.
Although Audi hasn't released many details on the U.S. version, there are a few things buyers can start looking for on this model:
- Audi's MMI interface system
- 4G LTE broadband connectivity
- Active rollover protection for added safety
- A drop-top that takes just 18 seconds to go up or down
What We Think
If it drives as well as it looks, we are looking forward to getting behind the wheel of this small convertible. So far, the car has been a hit in Europe and is likely to gain a healthy following among U.S. buyers, as long as it retains the features that most buyers of this car are looking for: luxury and drivability.
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