In short, everything about the 2013 Lincoln MKZ is new. The last Lincoln MKZ was a warmed-over Ford Fusion, with its chunky styling, obnoxiously blocky interior, and leering grille that won it no favors among customers. Now, however, the MKZ gets a sharp, uncluttered exterior that’s easily identifiable by Lincoln’s spaghetti-string grille, split down the center. In back, an aggressive, jutting tailgate frames a thin taillight that stretches the entire width of the car. The interior is redone in soft, flowing lines: a sloping center console cleverly hides a stack of buttons to select park, reverse and drive on the left. Ford’s SYNC system makes an appearance here, this time rebranded as MyLincoln Touch. Lincoln tried to make the MKZ as quiet as possible with Active Noise Cancellation, which should complement the standard 11-speaker audio system.
Who It's For
The Lincoln MKZ is the entry into the Lincoln lineup, and targets that grey area of near-luxury cars such as the Lexus ES, the Buick Lacrosse, and the upcoming Acura ILX. Pricing should remain competitive in this rapidly-expanding segment.
Lincoln says that the MKZ will target the same sort of mid-30s corporate suburbanite youths that are being heavily courted by everyone else. To this end, the MKZ comes standard with Bluetooth connectivity on SYNC, concierge services and a host of technological features to keep Gen Y’s interests.
Three distinct drivetrains should keep the MKZ competitive. The new MKZ will come with an EcoBoost four-cylinder, a 3.7-liter V-6 that produces 300 horsepower, or a hybrid drivetrain. The first two engines will be available with all-wheel drive.
What else does the new MKZ have?
- A massive, retractable, full-length panoramic glass roof
- Lane Keeping System and available adaptive cruise control
- Ford’s SYNC system with the aptly-named MyLincoln Touch
- A handsome, flowing dashboard with standard heated front seats, 10-inch screen, and push-button shifting
- 11-speaker audio system standard, with optional THX-certified 14-speaker system
What We Think
Lincoln seems to be hitting squarely in the middle of the entry-level luxury class: the engine choices, the tech, and even the marketing plans directly match those of its competitors. Luckily, unlike the old one, they have a handsome new car on their hands—the new MKZ looks better than most cars it’s up against. With a solid choice of drivetrains, lots of standard luxury features, and the fact that Lincoln has finally fixed its buggy SYNC system, we think that frankly, Lincoln has a winner on its hands.
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