Introduction
reviewed by
If Chicago is the city of broad shoulders,
here's its pickup truck equivalent. When Dodge introduced the all-new Ram
family in 1994, it was the company's first ground-up redesign in 22 years,
and an instant success. From also-ran status, the Ram has created huge
waves in the marketplace, vaulting to a record 382,000 sales in 1996.
This chrome-grilled, big-rig-wannabe is not only the most bodacious
looking truck on the market, it also boasts the biggest engine, the highest
power ratings, the biggest payload ratings, and the highest towing capacity
of any pickup truck you can buy. It's also collected several J.D. Power
trophies for quality and for overall appeal.
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