FT. LAUDERDALE, Fla., March 27 /PRNewswire/ -- Zimmerman Advertising, the nation's 15th largest firm and recognized national retail brand builder, has been named agency of record for The Pep Boys - Manny, Moe & Jack , the nation's leading automotive aftermarket retail and service chain with 562 stores in 35 states and Puerto Rico.
The addition of Pep Boys - the only national aftermarket retail and service chain that serves the do-it-yourself, do-it-for-me, buy-for-resale and replacement tire segments of the automotive aftermarket - to its client list, which includes CROCS, Nissan, Six Flags, hh gregg, Longs Drugs Stores and Friendly's Ice Cream Restaurants, is further recognition of Zimmerman's vast retail branding experience in every category.
Pep Boys, which spent $85 million last year, will benefit from the agency's take-no-prisoners approach to grabbing market share and achieving both out-of-the-starting-gate and lasting results, developing and implementing a holistic advertising and marketing campaign, including media planning and buying, creative strategy and a complete retail activation plan.
"The Zimmerman team is the perfect match for Pep Boys - we're both focused on the customer and, more importantly, that synergy will allow us to achieve our objective of treating every market as if it is the only market, and every customer as if he or she is our only customer," said Scott Webb, Pep Boys' senior vice president of merchandising and marketing. "They understand our business and the pressures our customers are feeling today. Together with Zimmerman, we'll accelerate our business transformation," says Scott Web, Pep Boys' Senior Vice President of Merchandising and Marketing. "I'm super pleased to welcome the Zimmerman team to our Pep Boys family."
"We walked in with the vision that Pep Boys will become the premier national brand to service cars and trucks," says Jordan Zimmerman, Founder of the agency. "Together, we will make sense of a very fragmented and broken sector. The opportunity is absolutely monstrous."
Jim Fox, Pep Boys' Vice President of Marketing and Advertising commented, "We are pleased to engage a highly experienced agency like Zimmerman to help us create a more dynamic marketing and advertising strategy and reignite customer passion for our 87-year-old iconic brand and its heritage. We look forward to working together to identify new and exciting approaches to reaching our customers and building our brand."
"Pep Boys has developed great awareness with consumers with the Manny, Moe and Jack personalities, but those same consumers who recognize the brand don't know exactly what Pep Boys offers," adds Michael Goldberg, Executive Vice President, Chief Marketing Officer at Zimmerman. "Our mission is to transform that broad awareness into real purchase intent, and use this recognition to have a seismic impact on market share, both in the auto parts sector - where Pep Boys already dominates - and in the service sector, which is fragmented and not dominated by any one provider."
About Pep Boys
Pep Boys has over 560 stores and approximately 6,000 service bays in 35 states and Puerto Rico. Along with its vehicle repair and maintenance capabilities, the Company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 15th largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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