SANTA MONICA, Calif., March 28 /PRNewswire-FirstCall/ -- RainMakers International, a full-service advertising agency from Santa Monica, CA., is pleased to announce that Microsoft(R) has become a sponsor of NASCAR Sprint Cup No. 49 Team, BAM Racing. RainMakers brokered and closed the historical deal between the two parties.
RainMakers is the lead sales and marketing engine of the revolutionary new sponsorship program developed by ARMER Holding principals exclusively for BAM Racing, announced on January 14, 2008. To learn more about the program, visit http://www.49team.com.
"The power of this sponsorship is immeasurable," said Matthew Schissler, President of RainMakers International. "What a wonderful opportunity for BAM Racing; we are proud to have closed this transaction."
"We're always excited and appreciative when a new sponsor joins our team," said team owner Beth Ann Morgenthau. "We're honored that the small business initiative that drives our Diamond Sponsorship Program caught the attention and ultimately the participation of Microsoft. Small business is the backbone of this great country and our goal is to have small business as the backbone of our team as well. We're thrilled to now be working with Microsoft to achieve that goal."
According to Eric Ligman, Microsoft U.S. senior manager of small business community engagement, "This sponsorship, which showcases Microsoft Small Business as well as our Microsoft Small Business Specialist Partners, will not only raise more awareness of the professional solutions, services and assistance available to small businesses everywhere from Microsoft and its partners, but will provide an exciting opportunity for our Microsoft Small Business Specialist Partners to tap into a marketing venue not seen as financially viable before. This is a very exciting opportunity to work with all of our Microsoft Small Business Specialist Partners and BAM Racing to really drive some awareness around the Microsoft Small Business Specialist Community and Microsoft small business solutions."
"It's just the beginning, and we're excited," added Michael Malina, National Sales Director for RainMakers. "The real work begins now, in helping Microsoft achieve its goal of expanding their sponsorship program to Microsoft Small Business partners nationwide."
About BAM Racing
BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and enters its seventh season in NASCAR Sprint Cup Racing. Beth Ann Morgenthau, whose initials make up the name BAM Racing, continues to be the only hands-on female owner in motorsports to have started a team without family connections. The Morgenthaus are investment bankers from Coral Gables, Fla. who specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure and results for their sponsors. For more information, visit http://www.bamracing.com.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information about Microsoft small business solutions, visit: http://www.microsoft.com/smallbusiness.
About ARMER Holding, LLC
ARMER Holding is the parent company of ZoneLoans.com, LLC, OBOVO.com, LLC, HealthLife.com, LLC, ExistSports.com, LLC, and AuctionGrid.com, LLC, all of which make up ARMER's 2007-2008 Phase One property releases. ARMER Holding combines cutting-edge high tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties and proprietary patent-pending systems. http://www.ARMERHolding.com
About RainMakers International
RainMakers International, represents the new breed of advertising agencies, focused on accountability and results-driven media placement. RainMakers provides project oriented media placement to fulfill client media demands, on radio, television, billboards, on-hold and special assignments. RainMakers is completely digitized, leveraging the latest technology to work quickly with our clients and media outlets. RainMakers International a wholly owned subsidiary of Cord Blood America . Visit our websites at http://www.49team.com or http://www.rainmakersintl.com.
CONTACT:
Paul Knopick
E & E Communications
949/707-5365
pknopick@eandecommunications.com