Introduction
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There are those who suggest the Ford Taurus and the Mercury Sable have been too conservative. But it's hard to support that position when the Taurus is the best-selling car in America.
From the consumer's perspective, the advantages of Ford's network of dealers, the domestic nameplate, the unquestioned value of the car, and the attractive leases and incentives Ford has provided have all added up to a solid deal.
Because 1995 is the last year for the current Taurus and Sable (all-new, more radically styled cars are due for '96), changes are minor but well-done: more equipment made standard and additional suspension and engine refinements. A new low-priced Sport Edition, or SE, has been added to the lineup to attract younger buyers who would love to own the high-powered Taurus SHO but lack the bank accounts to do so.
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