Buyer's Guide


Lincoln's multi-year reinvention is in full swing. As the American luxury brand abandons the alphanumeric naming schemes popularized by German luxury marques, it's leaned hard into its heritage of quiet luxury without sporting intention. The new Aviator and Navigator—especially Black Label variants—will make old-school and new-school Lincoln fans proud.

Least Expensive: Based on the Ford Escape compact crossover, the Lincoln Corsair offers customers a premium fit and finish without a premium price tag, as the entry-level luxury crossover starts at around $35,000.

Most Luxurious: Reviving the Continental nameplate, the Lincoln will be the automaker's only sedan once MKZ production ends. A Revel sound system, 30-way adjustable seats with a massage function, and three engine options give the Continental a chance to catch the attention of buyers from Acura, Volvo, and other brands.

Popular: The three-row Aviator and Corsair top the sales charts for Lincoln, with an impressive showing by the flagship Navigator.

Most Expensive: With a phenomenal three-row interior, a burly powertrain, and a top-spec Black Label model, the Navigator remains the company's priciest vehicle and tops out over $100,000.

Luxury Utility
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