Buyer's Guide

Lincoln

Breaking from its recent tradition of using letter-based names, Lincoln has brought back one the brand's most iconic nameplates: the Continental. With an expanding and more ambitious lineup, Lincoln is looking to regain the attention of luxury buyers.

Least Expensive: Based on the Ford Escape compact crossover, the Lincoln MKC offers customers a premium fit and finish without a premium price tag, as the entry-level luxury crossover starts under $35,000.

Most Luxurious: Reviving the Continental nameplate, Lincoln has brought back a luxury icon that aims to gain momentum in the $45,000-$65,000 luxury sedan class. A Revel sound system, 30-way adjustable seats with a massaging feature, and three engine options give the Continental a chance to catch the attention of buyers from Acura, Volvo, and other automakers.

Popular: As Lincoln finds its niche, the MKX crossover and MKZ sedan are the brand's best-selling vehicles. The MKC compact crossover isn't too far behind those sales leaders

Most Expensive: With a spacious three-row interior, wood grain details, and a host of available options, the Navigator remains the company's priciest vehicle with a starting price of just over $60,000.

Luxury Utility
$33995
27 / Hwy 20 / City
Overview The MKC receives a refresh for 2019, including a redesigned exterior, new driver assist safety featu...
$49500
21 / Hwy 15 / City
Overview The 2018 Lincoln MKT gets three new exterior colors: Blue Diamond Metallic, Iced Mocha Metallic, and...
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Overview The 2018 Lincoln MKX gets the Lincoln Way app with Lincoln Connect as standard across all models. Bl...
$40340
26 / Hwy 21 / City
$73205
23 / Hwy 16 / City
Overview Everything. The 2018 Lincoln Navigator gets its first major makeover in a decade. Thanks to a new ch...
Luxury
$46145
26 / Hwy 17 / City
Overview The 2018 Lincoln Continental gets standard 4G LTE. Black Label models now come with the Climate pack...
$35995
31 / Hwy 20 / City
Overview The 2018 Lincoln MKZ gets 4G LTE as standard on all models and the Reserve trim now comes standard w...

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