Buyer's Guide


Breaking from its recent tradition of using letter-based names, Lincoln has brought back one the brand's most iconic nameplates: the Continental. With an expanding and more ambitious lineup, Lincoln is looking to regain the attention of luxury buyers.

Least Expensive: Based on the Ford Escape compact crossover, the Lincoln MKC offers customers a premium fit and finish without a premium price tag, as the entry-level luxury crossover starts under $35,000.

Most Luxurious: Reviving the Continental nameplate, Lincoln has brought back a luxury icon that aims to gain momentum in the $45,000-$65,000 luxury sedan class. A Revel sound system, 30-way adjustable seats with a massaging feature, and three engine options give the Continental a chance to catch the attention of buyers from Acura, Volvo, and other automakers.

Popular: As Lincoln finds its niche, the MKX crossover and MKZ sedan are the brand's best-selling vehicles. The MKC compact crossover isn't too far behind those sales leaders

Most Expensive: With a spacious three-row interior, wood grain details, and a host of available options, the Navigator remains the company's priciest vehicle with a starting price of just over $60,000.

Luxury Utility
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Overview All-new model for 2020 RWD platform EcoBoost V-6 engine Plug-in hybrid version ...
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Overview The MKC receives a refresh for 2019, including a redesigned exterior, new driver assist safety featu...
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Overview Hands-free functionality for the power liftgate now standard on Reserve and Black Label Lincoln Co-P...
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Overview The 2019 Lincoln Continental now comes standard with the Co-Pilot360 driver assistance suite, which ...
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