Initially, Maybach produced engines for Zeppelins and rail cars. In 1921, its first car was introduced at the Berlin Motor Show. Maybach continued to produce several different luxury vehicles until World War II when it produced engines for German medium and heavy tanks. After the war, the company began producing cars again. Repair services were provided, but Maybach vehicles were no longer in production. In 1960, Daimler-Benz purchased the Maybach company, but did not revive the brand until the end of the century.
Maybach in America
In 1997, the first Maybach to be produced since the 1940s was unveiled by Mercedes-Benz. Parent company Daimler wanted a brand to compete with Rolls-Royce and Bentley, so it was revived in the late 1990s and early 2000s. Initially, it was called the Mercedes-Benz Maybach, but it was decided to market the luxury vehicle solely under Maybach. As with the previous vehicles, customers can customize their car with various options and equipment combinations.
Daimler launched two sizes of the new Maybach model, the Maybach 57 and the 62, in 2002. The numbers represented the length of the vehicle in decimeters. Both were designed as ultra-luxury vehicles, with the Maybach 57 targeting owner drivers and the Maybach 62 meant for chauffeur-driven vehicles. Both were based on the Mercedes S-Class sedan. In 2005, the 57S model was launched, which was a sportier version of the 57.
Daimler-Chrysler had high expectations for sales of the Maybach vehicles and expected 50 percent of its sales to come from the American market. Unfortunately, these sales never materialized and the company was further damaged by the financial crisis of 2008. As a result, Daimler announced in November 2011 that production of the Maybach brand would cease as of 2013. The Maybach brand is reported to be replaced by the latest version of the Mercedes S-Class sedan, which is due to be released in 2013.
The first car created by Maybach was the Opus 1. It was heralded as the latest in technology and style, and has been called the first Mercedes. Several different models were produced from the 1920s to the 1940s, and all could be customized to meet a client's needs. Body style options as well as additional features could be changed and added by the buyer.
The first vehicles produced by Maybach were typically designated by W and a number. In 1928, the first Maybach Zeppelin was introduced. Until the mid-1930s, it was the top model sold by Maybach and came as a two- or four-door convertible or a four-door sedan. There were two versions, both with V-12 engines. The DS8 version was the most powerful vehicle available at the time.
In the 1930s, Wilhelm Maybach's son, Karl, took over the company and introduced a new, smaller vehicle, which had the SW designation. Until the mid-1940s, several different SW vehicles were produced, which could all be personalized by the purchaser. Larger sedan and limousine versions were available, as well as a two-seat roadster.
Current Maybach models that are available are the Maybach 57, the 57S, the 62, the 62S and the Landaulet. The 57 and 57S are ultra-luxury sedans for four or five passengers. The S version has a different engine combination as well as several cosmetic changes to make it look sportier than its sister version. The 62 and 62S have similar changes, making the ultra-luxury, chauffeur-driven vehicles aesthetically different to give the S version a sportier look and a slightly different performance compared to the 62 version. The Landaulet is an open top chauffeur-driven vehicle that launched in 2007. The key feature of this model is that the roof at the rear of the vehicle can be opened completely, while the chauffeur compartment remains closed.
Maybach Products and Technologies
Purchasing a Maybach vehicle is a unique experience from start to finish, including service during ownership. Each customer is assigned a Maybach Relationship Manager, who works with the customer to create their personalized vehicle. All Relationship Managers are highly trained and will help customers choose everything from features to the color of their car. Almost every feature can be completely customized.