The 2004 Mercury Grand Marquis is an affordable luxury sedan that appeals to a certain crowd. Mercury knows its audience for this vehicle: typically older folks who want comfort and a little luxury but are on fixed incomes and can’t swing the cost for a Mercedes-Benz or BMW. As such, the Grand Marquis does a solid job of filling its niche. It gives its market group a safe, reliable, and comfortable car that at least smacks of luxury without damaging the bank account.
Body Styles: sedan
Engines: 4.6-liter V-8
Models: Mercury Grand Marquis GS, GS Convenience, LS Premium, LS Ultimate
For 2004, the Grand Marquis now makes use of laminated side glass to reduce wind and road noise as well as provide greater protection in the event of an accident. All models now have a standard CD player. Side airbags, a moonroof, and heated front seats are now optional gear.
The Mercury Grand Marquis sedan comes in four trims: GS, GS Convenience, LS Premium, and LS Ultimate. The GS has 16-inch steel wheels while the GS Convenience trim adds the anti-lock brake system and traction control. The LS Premium trim includes 16-inch alloy wheels, a sunroof and the horsepower boosting dual exhaust. The exterior of the Grand Marquis doesn’t exactly scream ""style,"" nor will it attract a lot of attention. It does offer the basic styling that befits its place in the world of comfort sedans.
The GS trim offers basic cabin gear like, cloth seats, eight-way power driver’s seat, adjustable lumbar support for the front seats, power gear, tilt-adjustable steering wheel with cruise controls, air-conditioning, simulated wood trim and a basic audio system with am/fm and single cd player. The GS Convenience trim adds power adjustable pedals and remote keyless entry. The LS Premium trim includes everything from the GS Convenience trim plus driver and passenger heated front seats, side-impact airbags and two-tone Parchment leather seating surfaces. The LS Ultimate trim adds a few more toys including steering wheel mounted audio controls.
The cabin of the Grand Marquis is spacious and comfortable with a style that nods towards luxury without actually including the luxury price tag. Most of the features one could want are available and the cabin is quiet, especially with the optional laminated side-glass. Some of the cabin materials aren’t high-quality, but it still looks nice and makes for a pleasant and comfortable ride.
Performance & Handling
The base GS trim starts off with the 4.6-liter, V-8 single overhead cam engine, producing 224 horsepower and 272 lb-ft of torque. Getting a model with the optional handling package means a more powerful 239-hp version of the V-8 and dual exhausts. Both engines mate to a four-speed automatic transmission. All trims are rear drive with gearing aimed toward fuel economy. The handling package changes to a different gear ratio for improved acceleration from a standstill. The Grand Marquis won’t win many races, but the V-8s used will handle most traffic situations well enough.
The handling is enough for most drivers. It inspires confidence, although the steering is numb and rather light. The steering will appeal to drivers that want an easy driver but not to enthusiasts. There is surprisingly little roll or wallow on turns and curves, especially for a car with such a soft and smooth ride. The Grand Marquis is exactly what its general buyers want: a soft riding, easy to handle, and safe vehicle.
Standard safety gear for the Grand Marquis includes child seat anchors, ventilated front disc and solid rear disc brakes, rear door child safety locks, cornering lights, engine immobilizer, auto delay off headlamps, dusk sensing headlamps front seatbelt pretensioners, electronic brakeforce distribution, emergency interior trunk release, and dual-stage front airbags. Side-impact airbags, all-wheel anti-lock brake system and traction control are optional. In NHTSA testing, the Grand Marquis scored five out of five stars on all tests except side-impact front where it earned four stars. IIHS testing proved to be a mixed bag with the Grand Marquis receiving the lowest rating of ""poor"" for side impact and the second-lowest rating of ""marginal? for rear-impact. Testing was performed with a vehicle that did not have the optional side airbags, a situation that accounts for the scores.
EPA Fuel Economy
Mercury Grand Marquis: 15/23 mpg city/highway
- Interior room
- Comfortable ride
- Crash test scores
You Won't Like
- Some subpar interior materials
- Not easy to park or maneuver
A favorite with the older crowd offers affordable luxury.
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