Scion Company Information
Scion is a relatively new brand of car, dating back to only 2003 as Toyota worked to bring newer, younger buyers to the Toyota brand. The vehicles began their rollout in California, then to the South and toward the east coast, becoming nationally available in 2004, coinciding with the release of the 2005 models of cars. Scion cars, like Saturn's are sold at list price, known as "pure price" to this particular manufacturer. The stated price is intended to shrink negotiation time for the impatient members of Generation Y, and to bring down the hassle and negotiation aspects of car buying to make the process more accessible to younger people. Another successful marketing strategy of the Scion involves limited edition cars with full options and accessories in often loud or bright hues to attract youngsters.