Audi to Expand Product Line to 60 Models, Reaches Delivery Milestone

By | December 17, 2013
Audi Chairman Rupert Stadler announced that the luxury automaker will expand its product range from 49 to 60 models moving forward. The expansion will focus heavily on new SUV variants and models. Audi is hoping to double the number of Q SUV models by 2020, although it is still unclear which new models will be introduced. The Audi Q2 will likely be one of the new offerings but, as Automobile predicts, will not come around until 2015 or 2016. Other SUVs will likely include a Mexico-built Q6 and a larger Q8. Expanding its Q lineup will Audi help capitalize on the success of its existing SUV range. Sales for the Q5 and Q7 are up over 42 percent so far this year. The announcement about the new models comes as Audi celebrates an important milestone: 1.5 million Audi cars delivered globally this year. This is a major jump from a decade ago, when Audi sold under 770,000 cars a year.
"Today, we are reaching our intermediate target significantly earlier than planned, despite extremely challenging conditions in many markets,” said Luca de Meo, sales chief for Audi. “We are now setting our sights on the next target and are in a strong position to achieve the two million mark by 2020.” In the meantime, Audi will get ready to launch the A3 compact car. This model will soon arrive in global markets, including the U.S. Sources: Audi, Automobile