Buick Breaks Sales Record Set in 1984

By | January 08, 2014
Last year was a big sales year for General Motors with the introduction of new models for the different brands under the GM label, but it seems like Buick may have had the best year. In 2013, Buick broke its global sales record set back in 1984 by selling a record 1.03 vehicles worldwide. Back in 1984, Buick sold a record of 1.003 million units, the majority of which were in the United States. During that time, Buick had not yet entered China, which has become the brand's largest market as the years progressed. Sales for Buick rose by 16 percent in China and 14 percent in the United States. GM released sales figures for both record-breaking years, along with the note that total global sales will be announced later this month. For 2013, Buick sold just under 810,000 units in the Chinese market.
Sales for Buick have increased in the U.S. in 2013, and 42 percent of all Buick buyers were new to both General Motors and Buick. Total sales for the year in the U.S. rose by 7.3 percent for a total of 2.3 million in sales. Although the automaker has seen some fluctuations in both the Chinese and American markets, sales now seem to be stabilizing. Source: Bloomberg , General Motors