Chrysler Gets New Name, New Logo

By | January 29, 2014
Now that Fiat has moved to fully acquired Chrysler, the new corporate group has adopted a fresh name and logo. The duo will be called Fiat Chrysler Automobiles to represent the identity of both car entities. A new logo for the company shows the abbreviation "FCA" in light blue letters. According to a company statement, the geometric configuration of the letters is inspired by shapes used in automotive design. The "F" is square-shaped to represent solidity. The "C" is shaped in a circle to represent wheels and movement while the "A" takes a triangular shape to symbolize energy. Fiat became a controlling shareholder of Chrysler in 2009. After a painfully slow process, Fiat secured the remaining shares of Chrysler in a $4.35 billion deal with the United Auto Workers union trust fund earlier this month. The entire transaction is expected to be completed this year.
In accordance with the merger, shares of the company will be traded on the New York Stock Exchange and in Milan. This move is subject to approval by Fiat's board of directors and shareholders. The board is also proposing that the company be incorporated in the U.K. for tax purposes. No word yet on where the company's new headquarters will be located. Source: Chrysler