GM's Online Car Shopping Tool 'Shop-Click-Drive' Takes Off

By | January 29, 2014
General Motors took car shopping to a new level when it introduced "Shop-Click-Drive," a program that allows consumers to buy a car online. Just a few months after the program officially launched in November 2013, more than a third of GM's 4,300 dealers in the U.S. are now offering the shopping tool. GM dealers have already sold more than 1,800 cars through the program, the automaker announced. "Shop-Click-Drive" allows car shoppers to choose a specific vehicle, apply for financing, review incentives, and prepare a trade-in online. Buyers can also elect to have their new vehicles delivered to their home, workplace, or local dealership. Chevrolet, Buick, GMC, and Cadillac dealerships are offering the program in 47 states across the nation. GM has said that the online shopping tool is not intended to replace brick-and-mortar dealerships, but rather enhance the car buying process.
“’Shop-Click-Drive’ gives the customer control of their buying experience and makes it easier for us to focus on building a relationship with them,” Dan Endress, director of digital marketing for Paddock Chevrolet in Kenmore, N.Y. , said in a recent GM statement. “In a retail environment where it’s become harder to differentiate yourself from the competition, ‘Shop-Click-Drive’ is a refreshing addition to our marketing arsenal.” Source: General Motors