Nissan Settles with FTC over Faked Commercial

By | January 24, 2014
Nissan North America has recently come under fire from the Federal Trade Commission (FTC) for false advertising its new Frontier pickup truck. In a recently launched commercial, the Frontier is shown pushing a dune buggy up a sand dune, something that the truck isn't capable of. However, a settlement between the automaker and the FTC has been reached. According to the FTC, both the dune buggy and Frontier were pulled up the sand dune using cables. "Special effects in ads can be entertaining, but advertisers can't use them to misrepresent what a product can do. This ad made the Nissan Frontier appear capable of doing something it can't do," said Jessica Rich, director of the FTC's Bureau of Consumer Protection, in a statement. While Nissan did have a disclaimer appear in the commercial, it wasn't enough to keep the FTC happy. Travis Parman, Nissan spokesman, said in an emailed statement that “Nissan takes its commitment to fair and truthful advertising seriously. The company has been and remains committed to complying with the law.”
Nissan has introduced other commercials depicting unrealistic feats performed by other vehicles in its lineup, including the Juke and Rogue, both of which had clear disclaimers. It seems like the Frontier commercial was just a little too realistic for the FTC's liking. Check out the video below to see why it's causing such a fuss. Source: Automotive News, FTC