Super Bowl Commercials Give Automakers Room to Flex Their Creative Muscles

By Jacob Brown | January 23, 2014
When you have a captive audience of hundreds of millions of people around the world, it's possible to make quite an impression both figuratively and literally. Just look at Mercedes-Benz's CLA spot last year, and it's possible to see how $5 million on a single commercial can have a huge payoff. While we're still a few weeks away from the 2014 Super Bowl, that's not stopping automakers from building buzz for their commercials. Yes, Virginia, there are teaser trailers for any number of car commercials that will smear themselves all over your big screen. So what all do we have thus far? Check below to see.






Source: Audi, Carmax, Jaguar, Toyota, Volkswagen