Toyota Reaches Hybrid Sales Milestone, but Annual Growth Is Down

By | January 16, 2014
Toyota announced that cumulative global sales of its hybrid cars exceeded 6 million units by the end of 2013. The last 1 million of these sales occurred within just nine months. But while Toyota may have sold a record number of hybrids last year, its sales growth is actually slowing. As Automotive News pointed out, the 60,000 additional hybrids Toyota sold last year compared to 2012 was the smallest rate of increase since 2004, with the exception of the year 2008. Between 2011 and 2012, for example, Toyota's hybrid sales doubled, not merely increased by some percentage points. Still, it is safe to say that Toyota is the dominant force in the hybrid car market. Its Prius hatchback, launched in 1997, has been a best seller for many years in a variety of regions around the world. Toyota now sells 24 hybrid cars and one plug-in car in 80 countries and regions around the globe. Japan leads the way with the most hybrid vehicle sales for Toyota. Over the next two years, the company will launch 15 new or redesigned hybrids, including a new Highlander Hybrid in the U.S. Source: Toyota, Automotive News