Toyota Camry to Offer New Heart-Racing Design

By | January 21, 2014
The Toyota Camry has become one of the most uninspired vehicles design-wise on the road, even after announcements that the best-selling U.S. car will become more emotionally engaging. Right now, Toyota is tasked with creating a new Camry and Prius that get the customers' hearts racing without losing their mass-market appeal. Looking at the Camry, there's only so far the automaker can go when reimagining the design, as the customer base is so large. Kazuo Ohara, head of Toyota's U.S. sales unit, said, "I would not go so far as saying we could be adventurous, but at least more aggressive." According to him, the current Camry was "probably a little bit too conservative." The new Prius will retain the same overall triangular shape to keep its top-level fuel economy, giving Toyota quite the challenge to make it more modern. "We have to try to make a 'future feeling' and 'best in the world' fuel economy. If we couldn't get the best mileage, we don't need a next Prius," said Tokuo Fukuichi, Toyota senior managing officer, in an interview at the Detroit Auto Show.
Although new models from competing automakers have been recently launched, Toyota is confident that the redesigned Camry will continue to maintain its sales lead for the 13th straight year, according to Bob Carter, Toyota's U.S. senior vice president. Source: Bloomberg