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Toyota Announces Bolder, More Emotional Designs

By | February 25, 2014
Toyota is that automaker that has a great reputation in terms of reliability, but when it comes to design, it offers up some of the most uninspired vehicles on the market. However, CEO Akio Toyoda has plans to change that. With the recent debut of the FT-1 concept back at the 2014 Detroit Auto Show, Toyoda went on to say that future Toyota designs will become more emotional. During that same show, we had the chance to sit down with Bob Carter, Toyota's senior vice president of Automotive Operations, and talk about the future of the brand. While not much was said in the way of new models, it was made clear that Toyota would be changing up its lineup with new designs to evoke more emotions from customers. Now, Karl Schlicht, executive vice president of Toyota Europe has told Auto Express that we should "expect more risky designs" and more "emotional surprises like the FT-1 concept." The changes have already started, with Toyoda himself pushing through the LFA to the Scion FR-S/Toyota GT-86, and now with the FT-1, it's only a matter of time before we once again see something new and exciting from the Japanese automaker. We just hope that the FT-1 and future projects will get the green light for production. Source: Auto Express UK
 
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