2014 Ford EcoBoost Challenge to Feature Fiesta ST and Focus ST

By | March 27, 2014
Once again, Ford will be holding the EcoBoost Challenge starting next month in 12 cities across the country. The 2014 Ford EcoBoost Challenge will give potential customers and fans the opportunity to drive the most popular models in the automaker's lineup, including the Fiesta ST and Focus ST. Starting on April 12 in Phoenix, Ariz., the challenge will include closed-course tracks, back to back competitor drives, an ST Performance Academy layout, and a hybrid challenge. Attendees will also get an early look at Ford's latest models, including the new Mustang and F-150. Last year, more than 28,000 people participated in the event, and this year, that number is expected to grow. "Whether it's our EcoBoost or electrified products, there's no better way to experience the quality, innovation and fun of the Ford lineup than to get in the driver's seat. The EcoBoost challenge lets consumers experience for themselves the technology that helps Ford deliver better fuel economy and a more engaged driving experience than the competition," said Amy Marentic, Ford global car and crossover group marketing manager. Registration for the event is now live, but space is limited. The drives will be held on Saturdays from 9 am to 6 pm through April, May, June, and July. Check out the website ecoboostdrive.com to sign up and get a full list of locations and dates. Source: Ford