Ad Radar

Audi Introduces New A3 Commercials

By | March 17, 2014
Who doesn't love some Queen? The people in charge of creating Audi's latest campaign sure do. For the all-new A3, Audi has created a 60-second commercial featuring "We are the Champions" by the iconic band, along with a lineup of trailblazers, from comedians to chefs to street artists. The new spot will show that entry-level luxury doesn't have to be a compromise. "Building off the 'Stay Uncompromised' theme that debuted during the Super Bowl, the new campaign for the Audi A3 celebrates fearless individuals who refuse to compromise: whether they're entertainers, athletes or Audi engineers," said Loren Angelo, director of marketing for Audi of America, in a recent statement. Audi will also run two 30-second spots that will highlight more of the technology within the new model. "Names" will feature comedian Ricky Gervais, and will hit upon 4G LTE connectivity, while "Touch," featuring celebrity chef David Chang, will show off how to write in information on the MMI touchpad to make phone calls. Along with the set of new commercials, Audi has also created short profiles in an online video series that features all the individuals showcased in "Dues." The series, "Uncompromised Portraits," can be seen on YouTube, while the new commercial will run through the NCAA March Madness. Source: Audi
 
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