BMW Announces Larger X7 SUV in $1 Billion Plant Upgrade

By Jacob Brown | March 28, 2014
In celebrating BMW's 20th anniversary of producing cars on U.S. soil, the automaker used a press conference in its South Carolina plant to drop a few huge pieces of news. Between 2014 and 2016, BMW will invest $1 billion in its Spartanburg plant, bringing the 2015 BMW X4 to production today. That's not huge news. What is is that the plant will hire on 800 more workers in that time, bringing the total to 8,800. It will grow the plant's current production from 300,000 to 450,000. And, lastly, it will begin production of an even larger BMW X7 in that time.
Why does BMW need an X7, you ask? Because the Audi Q7 and Mercedes-Benz GL-Class have a commanding grip of the large luxury crossover market--that's why. BMW wants in on that action, and the tiny optional third row in the BMW X5 just isn't cutting it.
In the BMW Spartanburg plant, BMW has manufactured some 1.6 million vehicles since 1994. The plant has taken in an investment of $6.3 billion since 1992. And it has exported $7.5 billion in vehicles to more than 140 countries around the world. It accounts for BMW's second-largest manufacturing facility in the world. "Our U.S. plant is the best example of our successful strategy of ‘production follows the market’," said BMW board member Harald Kruger. "The state of South Carolina has supported us as a valuable and reliable partner throughout our 20-year involvement in the region – making the United States our second home." Source: BMW