Chevrolet Silverado Sales Drop While Demand for Ram Soars
As the newest available pickup on the market, the Chevrolet Silverado 1500 came with big expectations. And generally, the model succeeded with better fuel economy and more refinement, and it even was named the 2014 North American Truck of the Year. But compared to other pickups, its sales numbers tell a different story. Sales for Silverado pickups have slipped 15 percent for the first two months of the year. Meanwhile, Chrysler's Ram truck, long considered an underdog in its segment, has increased sales by 24 percent. While the Silverado still managed to sell 65,510 units, Ram is closing the gap with 54,374 trucks sold through February. We praised the Ram 1500 for its smooth, easy ride and versatile interior. The new version offers a wider range of price points and even a new diesel option to suit more buyers than before. Over the last five years, Ram has doubled sales and increased its share of the U.S. truck segment, Autodata Corp. says. Meanwhile GM has dropped by 3.4 percent. According to a report from The Wall Street Journal, GM blames the Silverado sales drop on its decision to limit incentives. But there is an even more formidable competitor in the room: Ford. Its trucks have been selling well despite their age. So far a whopping 102,418 F-Series trucks have been sold through the first two months of the year, and market share is up. The redesigned 2015 Ford F-150 will be a huge game changer when it goes on sale later this year. In the end, perhaps there are no winners and losers. Detroit automakers are all making huge profits from pickups. According to estimates, automakers earn between $8,000 and $10,000 in pure profit from truck sales. These rewards will give automakers further incentives to outgun each other in a popular segment. Source: The Wall Street Journal
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