February 2014 Sales: Same Excuse, Different Month

By | March 03, 2014
In what comes as no surprise, automakers cling to the excuse that weather played a part in their lack of strong sales figures. If that's the case, then why are many posting positive numbers, and some breaking records? Among those showing positive numbers, Nissan managed to set a new February record, marking a monthly record for 11 of the past 12 months. Audi once again had strong numbers with its 38th consecutive month of record sales, while Chrysler Group boasted its 47th consecutive month of year-over-year sales gains. Those automakers that weren't happy with their February numbers included GM, who remains hopeful about the rest of the year. "Despite a slower start to 2014 than most people expected, we look forward to a very successful year, backed by plenty of new products and what should be the strongest GDP growth since the end of the recession," said Kurt McNeil, U.S. vice president of GM Sales Operations. Hyundai also had something to say about how the month ended, and while it wasn't as positive as what GM may have said, the automaker believes there is hope for a turnaround in March. "I don't like to make excuses, but the awful weather we saw across the country hurt traffic to our dealerships and ultimately kept our sales at a pace well below what we were expecting," said Bob Pradzinski, vice president of sales, Hyundai Motor America. Take a look at the chart below to see how February closed out.
Brand/Company February 2013 February 2014 NUMERICAL CHANGE ADJUSTED DSR RATE BEST SELLING MODEL
Acura 11,364 11,545 181 1.6  MDX
Audi 10,877 10,881 4 0.0  Q5
BMW 21,311 22,017 706 3.3  3 Series
Buick 16,150 19,192 3,042 18.8  Enclave
Cadillac 13,845 13,437 -408 -2.9  SRX
Chevrolet 158,541 153,913 -4,598 -2.9  Silverado
Chrysler 25,083 25,230 147 1.0  200
Dodge 55,639 49,744 -5,895 -11.0  Caravan
Fiat 3,302 3,465 163 5.0  500
Ford 190,939 177,286 -13,653 -7.2  F-Series
GMC 35,778 35,562 -3216 -0.6  Sierra
Honda 96,623 88,860 -7,763 -8.0 Civic
Hyundai 52,311 49,003 -3,308 -6.0  Elantra
Infiniti 9,147 9,729 582 6.4  Q50
Jaguar 1,148 1,552 404 35.0  XF
Jeep 31,164 45,946 14,782 47.0  Grand Cherokee
Kia 41,505 41,218 -287 N/A  Optima
Land Rover 3,905 4,006 101 3.0  Range Rover Sport
Lexus 17,339 18,855 1,516 8.7  RX
Lincoln 4,883 6,661 1,778 36.4  MKZ
Mazda 24,936 24,341 -595 -2.4  CX-5
Mercedes-Benz 22,040 22,609 569 2.6  C-Class
Mini 4,302 2,459 -1,843 -42.8  Countryman
Mitsubishi 6,051 5,977 -74 N/A  Outlander Sport
Nissan 90,489 105,631 15,142 16.7  Altima
Porsche 2,805 3,232 427 15.0 Cayenne
Ram 23,827 30,481 6,654 28.0  Pickup
Smart 783 941 158 20.2  ForTwo
Subaru 28,163 34,909 6,746 24.0  Forester
Toyota 149,038 140,429 -8,609 -5.8  Camry
Volkswagen 31,456 27,112 -4,344 -13.8  Jetta
Volvo 4,867 3,991 -876 -18.0  S60
 
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