|Brand/Company||February 2013||February 2014||NUMERICAL CHANGE||ADJUSTED DSR RATE||BEST SELLING MODEL|
|Land Rover||3,905||4,006||101||3.0||Range Rover Sport|
February 2014 Sales: Same Excuse, Different Month
In what comes as no surprise, automakers cling to the excuse that weather played a part in their lack of strong sales figures. If that's the case, then why are many posting positive numbers, and some breaking records? Among those showing positive numbers, Nissan managed to set a new February record, marking a monthly record for 11 of the past 12 months. Audi once again had strong numbers with its 38th consecutive month of record sales, while Chrysler Group boasted its 47th consecutive month of year-over-year sales gains. Those automakers that weren't happy with their February numbers included GM, who remains hopeful about the rest of the year. "Despite a slower start to 2014 than most people expected, we look forward to a very successful year, backed by plenty of new products and what should be the strongest GDP growth since the end of the recession," said Kurt McNeil, U.S. vice president of GM Sales Operations. Hyundai also had something to say about how the month ended, and while it wasn't as positive as what GM may have said, the automaker believes there is hope for a turnaround in March. "I don't like to make excuses, but the awful weather we saw across the country hurt traffic to our dealerships and ultimately kept our sales at a pace well below what we were expecting," said Bob Pradzinski, vice president of sales, Hyundai Motor America. Take a look at the chart below to see how February closed out.
We're glad Honda's actually calling it MC Fill. Hydrogen, yo.