Volkswagen Developing a Budget Car for Asia

By Matthew Askari | March 27, 2014
Volkswagen has already stated that it hopes to be the world's largest automaker by 2018, but it might need a real economy car for countries like China and India, if it hopes to get there. Apparently, that car may already be well on its way. According to a new Reuters report, after a long struggle to meet internal quality, safety, and price targets, German outlet Manager Magazin states the VW executive board could approve a car within weeks. From there, a supervisory board would then give the go-ahead by summer, but the decision hasn't been finalized yet. The news comes on the heels of Nissan re-launching the Datsun brand for third world and secondary markets, which have shown a general eagerness for more no-frills, get-about-town transport. The car could be sold between $8,000-$11,000 in Asian markets, with expanding middle classes clamoring for accessibly priced cars. The car would presumably be priced below the Volkswagen Up! and Cross Up! models that use a 1.0-liter engine. The VW Up! models are not currently sold in the U.S., and Volkswagen has previously stated that it had no immediate plans to introduce its small car in America.
Source: Reuters