Alfa Romeo May Become Standalone Company

By | April 28, 2014
With its re-launch into the United States, the Alfa Romeo brand may become a standalone company. Fiat-Chrysler CEO Sergio Marchionne hopes this latest plan will help revive the brand. While Marchionne himself has yet to speak openly about the possibility, sources close to the brand have spoken with Automotive News Europe about the matter. "Marchionne needs to make Alfa’s P&L clearly visible to make this new relaunch attempt into a credible business proposition," one source said. What would turning the brand into a standalone company do for Alfa?
It would not only help to improve Fiat's European automotive operations back into positive sales numbers, but it would bring another product lineup to a new market. As a cornerstone of Marchionne's plan to boost sales, Alfa Romeo will bring back a lineup of rear-wheel drive vehicles along with SUVs to battle against the likes of BMW and Mercedes-Benz. But we shouldn't expect to see these new models until at least 2016, if the wait for the 4C is anything to go off of. This news may come as detrimental to those Fiat dealers that were expecting to sell the Alfa Romeo 4C. Currently, U.S. Fiat dealers are only selling two vehicles, the 500 and 500L. More information on whether the brand will become a standalone company will be announced on May 6 when Fiat-Chrysler delivers its five-year product and business plan. Source: Automotive News (Subscription Required)