BMW Increases i3 Production in Anticipation of High Demand

By | April 15, 2014
BMW is increasing production of its i3 electric city car to prepare for a U.S. launch later this month. Until now, BMW has been producing 70 copies of the electric vehicle each day at its factory in Leipzig, Germany. Now this number will increase to 100 units as the automaker anticipates high demand. So far, BMW has built 5,000 i3 cars. BMW has orders for 11,000 units, although the company aimed to sell only 10,000 this year. But this is only the start. The BMW i3 will usher in a line of new "i" cars to be followed by the i8 plug-in hybrid supercar. The BMW i3 will cost $41,350 when it arrives in the U.S. BMW anticipates that the U.S. will be the largest market for the new i3. Unfortunately, we aren't too excited about this model. When we drove it back in December, we disliked its shaky ride and uncomfortable seats. We did, however, like the cabin's green earthy feel. Consumers will have to decide for themselves when it comes to market. Source: Automotive News