Ford C-Max Hybrid to Receive New Investment to Boost Sales

By Matthew Askari | April 29, 2014
The good news, is the 2014 Ford C-Max Hybrid is selling. The Bad? Sales were down 50 percent last month from the year prior, and the hybrid has never been able to regain momentum after Ford adjusted fuel economy figures from 47/47 mpg city/highway to 45/40 mpg city/highway.
According to a recent report in Automotive News, dealers say customers have shown less interest since the fuel economy restatement. Joe Hinrichs, Ford's president of the Americas, acknowledged the decline, saying "Consideration for the product and consideration for the purchase of C-Max declined significantly after August. We need to reinvest in the product because it's a great product." As an incentive, Ford is offering $1,000 cash or 1.9 percent financing for 60 months on 2014 C-Max models, or 0 percent interest for 72 months plus $1,250 or $2,750 total cash.
Sales of hybrid models have been down 16 percent this year, with sales of the 2014 Toyota Prius V--the C-Max's primary competitor--also down nearly a third. Hinrichs says the C-Max is still very competitive versus its primary rival. "Even with the new label the C-Max is still best in class for fuel economy over the Prius V," he said, adding the C-Max has "60 more horsepower, better fuel economy, better space, better price." Source: Automotive News (subscription may be required)