Jaguar Continues the British Villains Campaign

By | April 02, 2014
Who plays the best villains? According to British actor Tom Hiddleston, it's all about the Brits. Continuing with the British Villains marketing campaign that launched during this year's Super Bowl, Jaguar has released the next installment featuring Tom Hiddleston, who plays Loki in the famous Thor and Avenger films. "The enormous success of the 'Rendezvous' Super Bowl commercial demanded a creative follow-up and, with 'The Art of Villainy,' we are able to continue to weave this dynamic storyline with a two-minute film that echoes the artful manner of the campaign's debut TV spot. In reprising his villainous role, Tom continues to develop his very popular character and create a meaningful impact for the brand," said Jaguar North America Brand Vice President Jeff Curry. Featuring the all-new Jaguar F-Type Coupe, the two minute commercial emphasizes what makes a great villain. Hiddleston, a perfect example of a villain himself, compares villainous qualities with the latest Jaguar model, from sounding distinct, staying a step ahead, and paying attention to detail. If you get to drive cars like the 2015 Jaguar F-Type Coupe, it's good to be bad.
Think you have what it takes to be a great villain? Watch the video below. Source: Jaguar