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March 2014 Sales: The Clouds Have Parted

By | April 01, 2014
Sales day is here once again and this year falls upon April Fool's Day. And for good measure, as some of these numbers are hard to take at face value. The upward trend of sales continues into the third month of the year, with many automakers reporting either best-ever sales months or best March sales within the last decade. Audi continues its strong performance for the first quarter of the new year, outpacing its 2013 record sales with a 7.5 increase over the same month last year. In what we thought was a surprising turn of good fortune, GM brands saw an increase in sales over last year, with all brands aside from Cadillac posting positive sales numbers. It looks like the recalls aren't dropping those sales numbers too much. Ford also saw its best March in eight years, with help from the ever-popular F-Series which broke 70,000 units. Other brands like Jeep, Fiat, Mazda, Subaru, and Mercedes-Benz reported strong sales numbers, along with broken records. We expect more positive sales numbers as the weather heats up for summer, but you can check out all the sales numbers for March 2014 in the chart below.
Brand/Company March 2013 March 2014 NUMERICAL CHANGE ADJUSTED DSR RATE BEST SELLING MODEL
Acura 14,100 15,580 1,480 10.5  MDX
Audi 13,253 14,246 993 7.5  Q5
BMW 27,078 32,107 5,029 18.6  3 Series
Buick 18,007 20,428 2,421 13.4  Enclave
Cadillac 15,571 14,765 -986 -6.3  SRX
Chevrolet 173,859 179,681 5,822 3.3  Silverado
Chrysler 33,905 26,140 -7,765 -23.0  Town & Country
Dodge 59,885 60,575 690 1.0  Caravan
Fiat 3,807 4,738 931 24.0  500
Ford 229,335 235,198 5,863 2.6  F-Series
GMC 38,333 41,173 2,840 7.4  Sierra
Honda 121,938 117,738 -4,200 -3.4 Accord
Hyundai 68,306 67,005 -1,301 -1.9  Elantra
Infiniti 44,103 12,494 1,391 12.5  Q50
Jaguar
Jeep 39,469 57,983 18,514 47.0  Grand Cherokee
Kia 49,125 54,777 5,652 11.5  Optima
Land Rover
Lexus 23,190 28,593 5,403 28.0  RX
Lincoln 6,825 8,969 2,144 31.4  MKZ
Mazda 32,028 34,903 2,875 9.0  CX-5
Mercedes-Benz 24,646 27,401 2,755 11.2  E-Class
Mini 6,071 3,655 -2,416 -39.8  Countryman
Mitsubishi N/A 8,996 N/A 70.0  Outlander Sport
Nissan 126,623 136,642 10,019  7.9  Altima
Porsche 3,486 3,808 322 9.0 Cayenne
Ram 35,540 44,479 8,939 29.0  Pickup
Smart 929 775 -154 -16.6  ForTwo
Subaru 36,701 44,479 7,778 21.2  Forester
Toyota 182,152 186,755 4,603 6.5  Camry
Volkswagen 37,704 36,717 -987 -2.6  Jetta
Volvo 5,365 5,945 550 10.3  S60
 
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