Porsche Dealer Reprimanded for Using Live Tiger in Commercial

By | May 15, 2014
Reeves Import Motorcars, one of Porsche's many dealerships around the country, sparked some major controversy when it used live tigers to promote the new Macan midsize crossover. After the promotion was made public, Big Cat Rescue reached out to the automaker, making them aware of the situation. Porsche responded, asking its dealers to stop using live tigers in their advertisements. Nick Twork, Porsche's manager of product communications, went on record to say that "Porsche does not condone in any way the use of live animals for advertising." However, PETA also reached out to the automaker to stop using live tiger cubs.
So just where did Reeves Import Motorcars get their hands on these tigers? Dade City's Wild Things provided the tigers, which according to Big Cat Rescue's director of public relations Susan Bass, deals primarily with animal-based entertainment and is not a rescue or a sanctuary. But Reeves wasn't the only dealership that planned to rent tigers for the big reveal of the Macan. However, when other dealers heard about the treatment and transportation of the animals, those plans came to a screeching halt. "We first wanted to give notoriety to the animal and what it stands for. But when we spoke to PETA and found out about the transportation and poor treatment…it was not something we wanted to be a part of," said Jason Jones, general manager of Leith Porsche. Reeves Import Motorcars has yet to comment on the matter. Source: Automotive News (Subscription Required)