Study: Toyota Is Most Valuable Car Brand Worldwide
According to a new study, Toyota is the most valuable car brand worldwide. The company is worth $29.6 billion, up 21 percent from last year. The Top 100 study conducted by Millward Brown attributed Toyota's success to exports and a weakened yen. Toyota managed to sell 10 million cars last year, making it the largest carmaker in total units for the second year in a row. BMW was next on the list with a value of $25.7 billion, followed by Mercedes-Benz at $21.5 billion and Honda at $14.1 billion. The top four ranking remains the same as last year. Ford came in fifth place and was also the fastest growing car brand of the year, up 56 percent since 2013. Nissan came in sixth place with a value of $11.1 billion. All six car brands also made the list of the top 100 brands worldwide across all industries. Last year, only four managed to make the cut. Volkswagen, Audi, Chevrolet, and Hyundai failed to score this list, but rounded out the top ten among automakers. Overall, the car industry advanced 17 percent, according to the study. This growth was fueled by strong sales in the U.S. and China and an improved market in Western Europe. Source: Millward Brown BrandZ Top 100 Most Valuable Global Brands
The struggling Saab brand faces another hurdle.