Launch of New Toyota Prius Delayed

By | June 30, 2014
Toyota will push back the launch of the fourth-generation Prius to December 2015, according to a new report from Automotive News. The new Toyota Prius, expected to achieve much better fuel economy than the current version, was originally expected to debut this coming spring. Although it is unclear what is holding up the introduction, sources say the company is tweaking the car to maximize fuel economy. What we know for sure is that the new Prius will adopt the Toyota New Global Architecture, which will boost the number of shared parts among vehicles in its group, reducing cost. The new Prius will also come with a next-generation hybrid system, expected to improve fuel economy by at least 10 percent over the outgoing model. A new gas engine will increase thermal efficiency, providing more power to the wheels and reducing the amount of energy lost through heat. Expect to see this new hybrid system on other vehicles beyond the Prius lineup as well.
A lot is riding on the success of the new Prius, considering it remains the world's best-selling hybrid model. Over 1 million Prius cars were sold last year, signaling its continued strength in the market despite the old age of the current model. Along with the standard Prius, Toyota is also redesigning the Prius Plug-in, which should go into production by October 2016. Source: Automotive News