Fiat and Funny Or Die Create "Neighbors" Web Series
Once again, Fiat and Funny Or Die have teamed up to create a new web series. After the success of "Backseat Italians," the partners have decided to follow it up with "Neighbors." And while the first series may have been a riot, we're not so sure if the new one will be able to live up to the hype. The new series will feature five webisodes that show off the new 2014 Fiat 500L, and will follow a suburban American couple as they interact with their new Italian neighbors. Although the web series kicked off in June, the final two episodes will appear this week on Funny Or Die. "The FIAT brand's playful personality and Italian heritage give us license to find new ways to tell our brand story. Partnering with Funny Or Die, which has a huge built-in fan base and social media following, has proven to be a winning formula for us," commented Olivier Francois, Chief Marketing Officer - Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. Check out the first three installments of the series at http://www.funnyordie.com/fiat as you wait for the final two to debut. See for yourself if it lives up to the first web series. Sure, it may have it's moments, but you be the judge. Source: Fiat
GM will pay its compensation fund with cash on hand.