2011 Detroit Auto Show: Jeep celebrates 70th Year with Anniversary Editions

By Joel Arellano | January 11, 2011
Jeep is turning seventy this year. To commemorate the occasion, Jeep debuted 70th Anniversary Special Edition models for its Compass, Grand Cherokee (pictured), Liberty, Patriot, and Wrangler SUVs. In 1940, the U.S. Army notified the automakers of the time that it was seeking a "light reconnaissance vehicle" to replace its military motorcycles and Model-Ts. Willys-Overland, American Bantam Car Manufacturing, and Ford Motor Co. answered the call with the Willys Quad, Model 40 BRC, and the Model GP (General Purpose). All three made it to the second round in 1941, when the Army finally decided on the Willys Quad. Called the MA and, later, the MB, these new vehicles would eventually take on the familiar moniker of Jeep. Look for future posts as we detail the Special Edition models as well as Jeep's seventy year history.