2011 Geneva Motor Show: Rolls-Royce to debut Electric Car. What?

By Automotive Staff | February 22, 2011
Well, we didn't see this coming. Rolls-Royce has begun testing an all-electric vehicle, flooring most folks all over the autosphere. The EV Phantom, which is set to hit the stage at the 2011 Geneva auto show, has been produced in large part to see what its extremely well-heeled clientele would make of an all-electric Roller (and more importantly, would they buy one). Rolls officials say any Phantom EV would have to have enough range between charges to satisfy customers and an ability to perform as intended in any weather condition. Oh, and it needs to work perfectly, all the time. The automaker has even launched a Web site atwww.electricluxury.com as a way for people to debate whether electric luxury is ‘perfection or compromise.’ After Geneva, the 102EX will set out on a world tour where its customers will be able to experience the car’s attributes firsthand. At this point, Rolls has no plans to build the 102EX. “I must be convinced that any alternative drivetrain we choose for the future delivers an authentic Rolls-Royce experience,” said CEO Torsten Müller-Ötvös in a statement announcing the effort. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.” While it appears to be serious about deploying an alternative powertrain into its vehicles, it says it will only move forward if it can deliver the proper experience for its buyers. One thing’s for sure, the 102EX will be even quieter on the road. via Rolls-Royce courtesy of Automobile Magazine Staff
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