2011 Los Angeles Auto Show: 2013 Lincoln MKS Debut

By Jason Davis | November 14, 2011
What's New Speculation has finally stopped swirling around Lincoln’s latest iteration of the MKS full-size luxury sedan. As Lincoln has struggled to gain ground in the luxury market, pressure has been put on dealerships to revamp their showrooms under the condition that Ford would deliver them game-changing automobiles. While the car will share its roots with the cheaper Ford Taurus, the 2013 Lincoln MKS diverges stylistically from Lincoln’s Ford-with-a-different-grille-and-more-chrome look and evolve into a sleeker-looking sedan. Lincoln is going for a European style evocative of Aston Martin with a dynamic flair that should satisfy enthusiasts of larger sports sedans like the BMW 5 Series. Unfortunately, the new car doesn't quite meet that goal. Who It's For Lincoln specifically designed the MKS to attract loyalists who might stray elsewhere as it discontinued the Town Car. But at the same time, it carved a new path with sportier dynamics and a more sophisticated driving experience. With the latest iteration of the MKS, Lincoln is driving harder into that enthusiast luxury sedan market. While it may still have to fend off land yachts like the new Cadillac XTS and Lexus ES, Lincoln is positioning the MKS more as a competitor to the BMW 5 Series, Lexus GS, and Acura RL. Key Features While it isn’t a completely new car underneath the sheetmetal, Lincoln will be providing the MKS enough in the way of new features to make the car worthwhile, including:
  • A revised MyLincoln Touch voice-command infotainment system that is more intuitive and easier to use.
  • An upgraded base V-6 engine that bumps up the base model's horsepower to an even 300, but still manages to increase highway fuel economy by 3 mpg.
  • Updated styling inside and outside that will usher in what is to come from Lincoln’s future MKZ midsize luxury sedan.
What We Think The worst part about the last MKS was the fact that it looked like a Ford Taurus but cost $10,000 to $12,000 more across the board. The lack of differentiation between the products left affluent domestic shoppers left to question the value proposition. The bisected waterfall grille, which came off as a little ungainly, didn’t do the car any favors, either. Lincoln hopes the styling changes to the MKS will broaden its appeal, and make it distinctive in a good way from its Taurus sibling.