2011 SEMA: Hotwheel Custom Camaro goes Full-Size with Camaro Hot Wheel Concept

By Joel Arellano | November 01, 2011
In 1967, Mattel co-founder Elliot Handler started the Hot Wheel line which debuted its first 16 die cast replicas a year later. One of the most popular and sought-after models is the 1:64 scale "Custom Camaro." Well, Hot Wheels, in collaboration with General Motors, has built a full-sized version of the model which made its stunning debut at this year's Specialty Equipment Market Association show in Las Vegas, Nevada. The life-sized Custom Camaro, called the Hot Wheels Camaro Concept, is based on the current Chevrolet Camaro coupe with elements such as flat-black graphics and metallic green finish from the Hot Wheels model. The paint, basically a tined top coat over a shiny base coat, was especially difficult to implement according to Phil Zak, GM design director. “The bodywork and paint team experimented with several processes before spraying the first body panel," Zak said. "There were so many variables that contributed to getting the finish perfect, from the drying time to the air pressure of the spray guns—none of which was known before this project—and the team absolutely nailed it perfectly.” Other classic Hot Wheels elements on the Camaro Concept include the Hot Wheels badge on the trunk lid, Hot Wheels sill plates, and Hot Wheels logos sewn on the seats. The concept is powered by a 6.2 liter V-8 mated to a six-speed manual transmission (of course).

Source: General Motors / Chevrolet