LexusStarting about an hour after the brand was first launched more than 20 years ago, Lexus has tried to shed its too-conservative image. The 2013 Lexus GS hopes to shake things up with an emphasis on sporty driving, and an expressive new grille design. That new face literally makes an impression in this new ad as the GS breaks out of its gray steel box (metaphors!) like a wild animal. Suzuki Suzuki returns to the Super Bowl for 2012, and again it is promoting its all-wheel drive Kizashi sedan. It's a good car, easily the strongest product in Suzuki's lineup, and the fact that it's available with all-wheel drive does make it a compelling choice for wintery climates. We're not sure if it would really replace a dogsled team, but who knows? Just as an FYI, considering the automaker's likely tiny advertising budget, it's a good chance this is the only ad you'll see from them this year. So be polite and watch it. Update: Suzuki has actually updated the commercial with a new soundtrack, from 50 Cent. The company says the song's title, "Movin' On Up," fits perfectly with the commercial's theme. Remember, it's the exact same footage just with a different soundtrack. Compare them below, and share your thoughts. Original
50 Cent VersionToyota Toyota wants you to know, or at least believe, that it has reinvented the 2012 Toyota Camry. As one of the best selling cars in history, we're not quite sure why Toyota seems so bent on reinventing it, but let's just roll with that for a minute. To reinforce its message, Toyota "reinvents" several other common household items, such as a couch, a houseplant, and even a baby. It's kinda cute, sorta clever, but overall it merits little more than a courtesy laugh from us. Volkswagen It's probably too much to ask Volkswagen to follow up on its outstanding commercial from last year, with its pint-sized Darth Vader and all. It was epic, one of the best ads ever for anything. The idea of a dog getting in shape so it can chase a new 2012 Volkswagen Beetle down the street is cute, no doubt. But it's the non-sequitur ending that makes us think the whole Star Wars/Volkswagen tie-in has finally jumped the shark. Frankly, the teaser was better.