2012 Toyota Prius c takes Potential Car Buyers through Game of Life Marketing Campaign

By Joel Arellano | March 13, 2012
Toyota unveiled the production version of the entry-level Prius c at this year's Detroit Auto Show where it was quickly followed by positive reviews, and a 2012 Toyota Prius c configurator which went live this week. The automaker is now on a blitzkrieg to spread the word of all that is the compact Toyota Prius c, which is the smallest and least expensive of the Prius family of cars. Toyota ad agency Saatchi & Saatchi LA is unveiling "The Game of Life with Prius c," the first major Prius c campaign. It centers around Hasbro's The Game of Life board game. In the below YouTube ad, Millenials—aka Generation C, for "Connected," get it?—discuss the advantages of the 2012 Toyota Prius c as they deal with "Life" crisis, like paying for depressed "Maltipoo" dog acupuncture and finding a "gluten-free" alternative after a homemade sushi roll went sour.

Automotive.com's take: More than half our staff are Millenials who barely remember the 1991 version of The Game of Life, never mind the original modern 1960, 70s, and 80s editions. They watched the Toyota Prius c commercial were and quite surprised "Maltipoo"'s owner didn't have a dog whisper and questioned if the homemade sushi went "peeushi" because he didn't used organic materials. Us Gen Xers? Too busy counting our dwindling savings to notice.

Sources: Toyota, YouTube