2012 Volkswagen Beetle Enters Production in Mexico, To Go on Sale This Fall

By Jacob Brown | July 19, 2011
Production officially began on the 2012 Volkswagen Beetle compact hatchback this week at the company’s Puebla, Mexico assembly plant. On site to welcome in the new car were some 300 Volkswagen officials, local politicians and industry observers. Hubert Waltl, director of production and logistics for Volkswagen, was there to watch as the assembly lines began for the retro-styled new car. "The Beetle is a strong symbol of our brand," Waltl said in a translated statement. "It combines the emotional legacy of the Beetle with the future of Volkswagen."
Expected to hit showrooms this fall starting with the Black Turbo and White Turbo special editions, the 2012 Volkswagen Beetle will otherwise come with the choice of a 2.5-liter inline five-cylinder engine, a 2.0-liter turbocharged four-cylinder engine, or a fuel-efficient 2.0-liter turbocharged diesel engine that is expected to make 140 horsepower and net 40 mpg on the highway. With a base price of $19,765 including a $770 destination charge, the Beetle will come standard with the 170-horsepower five-cylinder engine and a six-speed manual transmission. A six-speed dual-clutch automatic will be available as an option. The Puebla plant is one of Volkswagen's premier small-car factories, producing 435,000 vehicles in 2010. All of the 1.15 million New Beetles sold worldwide from 1997 to 2010 were made in Puebla, and the Mexican facility will continue to be the sole source of Beetles for the world market.  Employing more than 15,000 workers, the factory also produces Golf five-doors for international markets, and engines for North American models. Source: Volkswagen