2013 Subaru BRZ is the Latest Japanese Fad

By Jason Davis | March 28, 2012
The 2013 Subaru BRZ went on sale in Japan at the beginning of February and surprise, it's popular! This wasn't the hardest prediction to make, given the hype, that a country with a large percentage of enthusiast-minded drivers (stereotype) would more than welcome the spiritual successor to one of its most popular cars (yes, I really am talking about a 1980's era Toyota Corolla), but when released, it remained to be seen at what extent this might be the case. Fuji Heavy Industries, the manufacturer of Subaru vehicles, set a low initial sales forecast of just 450 Subaru BRZ coupes per month. But Subaru sold 3551 models between February 3 and March 27, more than quadruple the sales goal. And to no one's surprise, two-thirds of those models are equipped with a manual transmission. We already know that North America will receive just 6000 of the Subaru BRZ coupes for the entire year, and it wouldn't surprise us if those numbers are mostly spoken for, even with a potential dealer markup. But it will be interesting to see the sales split compared to Japan: 78-percent of Japanese buyers opted for the highest trim level while just 3-percent opted for bone stock base model (branded thusly for "user optimization," likely for racetrack use), and unsurprisingly, the two most represented age groups, accounting for 57-percent of sales, include "under 29" and "30-39." So far, positive feedback includes these terms: "fun to drive sports car, stable and reliable handling, excellent drivability," and that it provides "peace of mind" while driving. Automotive.com's take: Fanboy Initial D 5th Stage manga dream: Takumi Fujiwara and his new 2013 Subaru BRZ, challenges his father, tofu chef and drift master, Bunta Fujiwara, and his 1998 Subaru Impreza WRX STI Type R Version V, to a downhill race on Mount Akina. The interwebs would literally explode and Toyota and Subaru will laugh all the way to the bank. Enthusiasts and consumers win. OK, the race will likely never happen, but it seems that Toyota and Subaru have struck gold anyway. Source: Subaru